Winnie  Awa

Fee Band


Winnie is the Founder & CEO of Carra, an AI-driven digital hair health platform helping women to care for their textured hair. She started her career in the corporate world at IBM and Ernst & Young before moving to the world of start-ups, spending the majority of her career building cutting edge consumer apps at ASOS, Net-a-porter, and LVMH - most notably, Givenchy’s first mobile app.


Biography

Winnie Awa is an entrepreneur on a mission to build the next frontier of textured hair care. She is the Founder and CEO of Carra, a website which provides expert advice on textured hair and how to care for individual hair textures.

Disrupting the status quo, Winnie is giving a voice to marginalised people within the £90bn hair care industry, cutting out the guesswork and providing access to licenced experts on textured hair. Recognised by the likes of Vogue, Harper’s Bazaar, Sunday Times Style, and Refinery 29, in speeches Winnie focuses on entrepreneurship, women in technology, diversity, and textured haircare.

Winnie’s career first began as an Analyst for IBM and later as a Senior Consultant for EY. She worked with an exciting variety of start-up companies, helping to build cutting-edge consumer apps. Working as a Strategic Programme Manager for NET-A-PORTER, a Programme Manager for ASOS, and a Product Management Consultant for LVMH, Winnie realised a passion for fashion and became the Co-Founder of andVerv, a London-based contemporary womenswear brand that premiered at London Fashion Week.

Winnie is also the Founding CEO of Antidote Street, a global beauty marketplace that curates the best brands for multi-textured hair. Determined to revolutionise the haircare industry, Winnie founded and is now working as Carra’s CEO. Honing her vision, Winnie created the hyper-personalisation platform that brings together expert advice and machine learning to offer custom routines for people with textured hair. Identifying the amount of time that people with textured hair spend on inappropriate and damaging routines, and the exorbitant amounts of money they spend.

Winnie wants to utilise technology to create amazing experiences. She is a passionate advocate for inclusivity and dedicates her time to mentoring fellow female entrepreneurs and encouraging girls to consider STEM subjects. In her roles as part of Glamour Magazine Beauty Power List and Women’s Health Award Judge, she is renowned for using her voice and platform to revolutionise the haircare industry using Tech and Data.

Named as an InnovateUK Women in Innovation winner, Winnie has been recognised in various publications, cited in the book Palette and has contributed to Looking Beyond The Car In Front: A Guide to Making the Right Career Choices at the Right Time.

Videos

Winnie Awa

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JLA Presents

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Event - - Date TBC

Speakers Breakfast

Racing to High Performance with Guenther Steiner and Paul McKenna

Speakers
Paul McKenna and Guenther Steiner

Date TBC.  We will be looking at high-performance and mindset with our two excellent speakers.

Guenther Steiner is the Former Team Principal of F1’s Haas, a role he held from the team’s inception until this year. Under his leadership, he grew Haas into one of the sport’s leading independent teams.

Joining Guenther on stage will be broadcaster and behavioural scientist Paul Mckenna, who has written a number of bestselling books, and works on how psychology and mindset can impact achievement.

Please register your interest using the link above for what is sure to be a fascinating and illuminating session.

Location

Bishopsgate Institute, 230 Bishopsgate, London EC2M 4QH

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Event - 17/09/2024 - 09:00

Speakers Breakfast

Navigating Risk and Chaos – Strategies For Coping With An Uncertain World.

Speakers
Clive Myrie, Sabrina Cohen-Hatton, Rt Hon Lord Parker of Minsmere, and Robin Niblett

On Tuesday 17th September we had the pleasure of hearing from a remarkable panel of speakers, who shared their expertise on the challenges of managing Risk in a chaotic world.

The panel featured esteemed speakers, Dr. Sabrina Cohen-Hatton KFSM (Firefigter and Neuroscience researcher), Lord Parker of Minsmere (Andrew Parker, Former Director General of MI5), and Sir Robin Niblett (Former Director and Chief Executive of Chatham House). The event was hosted superbly by Mastermind and BBC News presenter Clive Myrie.

Over the hour, our panellists explored Risk on multiple levels, from global affairs to business environments and personal everyday challenges. They provided valuable insights into how we can better manage and mitigate Risk in today’s unpredictable world.

 

Location

87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

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