Alex has become a trusted, practical source of medical and mental health advice via social media, TV and his books and podcast. From ITV to his role as the Government's Youth Mental Health Ambassador, he has used his platforms as a force for positive change and factual conversations around wellbeing, science and mental health.
Dr Alex George is a medic, mental health advocate, bestselling author and broadcaster. He has focused in particular on mental fitness, workplace wellbeing and personal resilience. A former A&E doctor, he became a trusted source of facts and advice during the Covid-19 pandemic, offering clear, evidence-based insights to the public via social media and TV. His passion for mental health has led him to co-found Mettle, a mental fitness app for men, and to write and campaign extensively on the subject.
A bestselling author, Alex’s books Live Well Every Day, The Mind Manual, and A Better Day all share the same accessible, science-backed approach with strategies for building mental and physical resilience. His media work, from his BBC One documentary Dr Alex: Our Young Mental Health Crisis to his Stompcast podcast, champions practical approaches to wellbeing, encouraging people to harness the power of nature, movement and self-awareness.
Alex frequently challenges outdated perceptions of mental health, particularly in high-pressure professional environments. He shares practical ideas for ‘sustainable productivity’, as well as tackling the mental health crisis among men (which often has origins in, or is compounded by, the work environment), and equipping individuals and teams with the tools to improve and maintain mental fitness. Drawing from his medical expertise as well as his personal journey, including his commitment to living alcohol-free, he inspires audiences to take charge of their wellbeing with realistic, long-term habits and changes.
With a natural ability to connect, educate and motivate, Alex has helped businesses, schools and organisations seeking to create healthier, more resilient cultures. A driven advocate for change, be encourages individuals and businesses to prioritise wellbeing, not as a luxury or after-though, but as the foundation for success.