Beau Lotto

Fee Band

  • Behavioural Economics, Psychology, Creative Thinking

Scientist, researcher and entrepreneur Beau examines how the human brain percieved the world, and why if differs so dramatically from the reality. He considers the implications of this difference and looks at the effects of our assumptions, our resistance to change, the power of doubt, and the connection between understanding perception and good leadership.


Biography

Beau Lotto is a scientist, researcher, writer and entrepreneur. He works at the intersection of neuroscience, behavioural science and how we see the world. He considers how the search for certainty affects our view of the world and of others, and why it limits our capacity to lead, innovate and adapt.

Covering technology, change, and human perception, Beau’s work challenges audiences to fundamentally question their assumptions about how the world works and how people react. He suggests that in a rapidly changing world, the only barrier to changing with it is in our heads. And that many problems, personal and professional, are down to our reluctance to accept change for what it is. He considers the power of doubt, the vital connection between understanding perception and good leadership, and how to connect to customers in an ever-changing environment.

Beau is the author of Deviate – The Science of Seeing Differently, which draws on over 20 years of research into how the brain has evolved, and why it doesn’t accurately perceive the world. Whilst his previous book, Why We See What We Do, examines more specifically the difference between the physical world and the way the human visual system interprets it.

Originally from Seattle, Beau was educated at Berkeley, University Medical School, Edinburgh, and Duke University. He spent 20 years as a professor at University College London before moving to the University of London, whilst also serving as a visiting scholar at New York University.

Alongside his academic and research roles Beau has established two businesses based on his work. The Lab of Misfits is a creative studio that applies neuroscience and neuroperception research to the world of design. And Ripple Inc works in the field of augmented reality, developing cutting edge immersive content for clients.

Videos

How Your Brain Deceives You

You Can't See the World as It Really Is

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JLA Presents

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Event - 06/11/2024 - 09:00

Speakers Breakfast

Racing to High Performance with Guenther Steiner and Paul McKenna

Speakers
Paul McKenna and Guenther Steiner

Please join us at Bishopsgate Institute on Wednesday 6th of November where we will be looking at high-performance and mindset with our two excellent speakers.

Guenther Steiner is the Former Team Principal of F1’s Haas, a role he held from the team’s inception until this year. Under his leadership, he grew Haas into one of the sport’s leading independent teams.

Joining Guenther on stage will be broadcaster and behavioural scientist Paul Mckenna, who has written a number of bestselling books, and works on how psychology and mindset can impact achievement.

Please register your interest using the link above for what is sure to be a fascinating and illuminating session.

Location

Bishopsgate Institute, 230 Bishopsgate, London EC2M 4QH

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Risk Speakers Breakfast event image.
Event - 17/09/2024 - 09:00

Speakers Breakfast

Navigating Risk and Chaos – Strategies For Coping With An Uncertain World.

Speakers
Clive Myrie, Sabrina Cohen-Hatton, Rt Hon Lord Parker of Minsmere, and Robin Niblett

On Tuesday 17th September we had the pleasure of hearing from a remarkable panel of speakers, who shared their expertise on the challenges of managing Risk in a chaotic world.

The panel featured esteemed speakers, Dr. Sabrina Cohen-Hatton KFSM (Firefigter and Neuroscience researcher), Lord Parker of Minsmere (Andrew Parker, Former Director General of MI5), and Sir Robin Niblett (Former Director and Chief Executive of Chatham House). The event was hosted superbly by Mastermind and BBC News presenter Clive Myrie.

Over the hour, our panellists explored Risk on multiple levels, from global affairs to business environments and personal everyday challenges. They provided valuable insights into how we can better manage and mitigate Risk in today’s unpredictable world.

 

Location

87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

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